Privacy Policy

Last Updated: October 5, 2025

At Better Life Fitness (“we,” “our,” or “us”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and fitness tools.

1. Information We Collect

We may collect information about you in various ways when you use our fitness tools and services. The types of information we collect include:

1.1 Personal Information

• Name and Contact Information: When you contact us or sign up for our newsletter
• Email Address: For account registration, newsletter subscriptions, or customer support
• Account Credentials: If you create an account with us

1.2 Usage Information

• Website Usage: Pages visited, time spent on site, click patterns, and interaction data with our fitness calculators
• Calculator Usage: Types of calculators used (BMI, BMR, TDEE, etc.), frequency of use, and calculation inputs (without storing personal health data)
• Device Information: Browser type, operating system, screen resolution, and device type for optimization purposes
• IP Address: For security, analytics, and geographic location purposes (aggregated, not individually identifiable)
• Referral Information: How you arrived at our website (e.g., from search engines or social media)

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to collect information about your browsing activities and enhance your experience with our fitness tools. These technologies help us:

• Remember your preferences and calculator settings across sessions
• Provide personalized fitness tool recommendations based on usage patterns
• Analyze website traffic and usage patterns to improve our calculators
• Ensure security and prevent fraud or abuse
• Improve the accuracy and functionality of our fitness calculators
• Maintain session state for calculator interactions

You can manage your cookie preferences through your browser settings. Essential cookies cannot be disabled as they are necessary for basic website functionality. For more detailed information, we provide a separate Cookie Policy.

2. How We Use Your Information

We use the information we collect for various purposes related to our fitness services, including:

• Provide and Maintain Services: To operate and deliver our fitness calculator tools and assessment services
• Improve User Experience: To analyze aggregated usage patterns and enhance our calculator functionality and accuracy
• Customer Support: To respond to your inquiries and provide assistance with our fitness tools
• Communication: To send you updates, newsletters, or fitness tips (only with your explicit consent)
• Security: To detect and prevent fraud, abuse, or security threats
• Legal Compliance: To comply with applicable laws and regulations
• Research and Development: To improve our fitness algorithms and develop new tools based on anonymized usage data
• Analytics and Optimization: To understand how users interact with our tools for continuous improvement

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our website, conducting business, or providing our fitness services to you. These providers are bound by confidentiality agreements and may only use your information as instructed by us.

3.2 Legal Requirements

We may disclose your information if required by law or if we believe such action is necessary to:

• Comply with legal obligations or court orders
• Protect our rights, property, or safety
• Prevent fraud or security issues
• Enforce our Terms of Service

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change in ownership or control.

4. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

4.1 Account Information

We retain account information for as long as your account remains active or as needed to provide our fitness services.

4.2 Usage Data

We may retain aggregated usage data for analytical purposes, typically for up to 2 years, to improve our fitness tools and user experience. Individual calculator inputs and personal health data are not stored.

4.3 Communication Data

We retain communication records for customer service purposes, typically for up to 3 years, to ensure we can provide consistent support and maintain service quality.

4.4 Technical Data

Server logs and technical data may be retained for up to 1 year for security and troubleshooting purposes.

5. Your Rights and Choices

You have certain rights regarding your personal information. Depending on your location and applicable laws, you may have the following rights:

5.1 Access and Information

You have the right to request information about what personal data we hold about you and how it is processed.

5.2 Correction

You can request correction of inaccurate or incomplete personal information.

5.3 Deletion

You may request deletion of your personal information, subject to legal and legitimate business requirements.

5.4 Restriction

You can request restriction of processing your personal information in certain circumstances.

5.5 Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format.

5.6 Objection

You can object to processing your personal information for direct marketing purposes.

5.7 Withdraw Consent

Where processing is based on consent, you can withdraw consent at any time.

5.8 Opt-out of Communications

You can unsubscribe from our newsletters and promotional emails at any time by clicking the unsubscribe link in our emails or contacting us directly.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience with our fitness tools. Here’s how we use them:

6.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They include session management and security cookies.

6.2 Performance Cookies

These cookies help us understand how visitors interact with our fitness calculators by collecting and reporting information anonymously. This helps us improve tool accuracy, user experience, and website performance.

6.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization, such as remembering your calculator preferences, settings, and maintaining your session state during calculator interactions.

You can manage your cookie preferences through your browser settings. Essential cookies (necessary for basic website functionality) cannot be disabled. Disabling performance or functional cookies may affect the personalized experience of our fitness tools but will not prevent basic functionality.

7. Third-Party Services

We may use third-party services that collect information to support our fitness platform. These services include:

• Google Analytics: For website analytics and performance monitoring of our fitness tools (anonymized data only)
• Cloudflare: For content delivery, security, and DDoS protection
• Email Service Providers: For newsletter delivery and customer communication (only with explicit consent)
• Font Providers: For web typography (Google Fonts)
• CDN Services: For faster content delivery and improved performance

These third parties have their own privacy policies, and we encourage you to review them. We only use reputable services that comply with privacy standards and configure them to minimize data collection while maintaining functionality.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

8.1 European Users (GDPR)

For users in the European Economic Area, we comply with the General Data Protection Regulation (GDPR). This includes providing transparency about data processing and honoring your rights as outlined above.

8.2 California Users (CCPA)

For California residents, we comply with the California Consumer Privacy Act (CCPA). You have the right to know about personal information we collect and the right to delete your data.

8.3 Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate and provide the same level of protection regardless of your location.

9. Children’s Privacy

Better Life Fitness is designed for adults and is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can remove such information.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: All data transmission is encrypted using HTTPS/TLS 1.3, and sensitive data is encrypted at rest
• Access Controls: Multi-factor authentication and role-based access controls for our systems
• Security Monitoring: Continuous monitoring for suspicious activities and regular security assessments
• Infrastructure Security: Secure cloud infrastructure with physical and digital security measures
• Employee Training: Regular training on data protection and privacy practices for all team members
• Incident Response: Established procedures for responding to security incidents and data breaches
• Client-Side Processing: Fitness calculations are performed client-side where possible to minimize data collection and storage
• Regular Audits: Periodic security audits and vulnerability assessments

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. In the unlikely event of a data breach, we will notify affected users as required by law within 72 hours and take appropriate remedial actions. We maintain cybersecurity insurance to help mitigate potential impacts.

11. Automated Decision Making

We may use automated systems to process information for purposes such as:

• Tool Recommendations: Suggesting relevant calculators based on your browsing patterns and usage history
• Security Monitoring: Automated detection of suspicious activities or potential security threats
• Performance Optimization: Analyzing aggregated usage data to improve calculator accuracy and user experience
• Content Personalization: Displaying relevant fitness information based on your interests

These automated processes are designed to enhance your experience and do not result in decisions that significantly affect your rights or interests. You have the right to object to automated decision making. Where automated decisions are made, we ensure transparency and the ability to request human review if needed.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website with a clear “Last Updated” date
• Sending email notifications (if you have provided your email)
• Providing in-app notifications for significant changes

Your continued use of our fitness tools and services after such changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.

13. Contact Information

If you have questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us:

13.1 General Privacy Inquiries

Email: betterlifefitness.team@gmail.com

Subject Line: Privacy Policy Inquiry

Response Time: We typically respond within 24-48 hours during business days (Monday-Friday, 9 AM – 6 PM EST).

13.2 Data Protection Officer (DPO)

For GDPR-related inquiries or to exercise your data protection rights, contact our Data Protection Officer:

Email: betterlifefitness.team@gmail.com

Subject Line: DPO Inquiry – [Your Specific Request]

Required Information: Please include your full name, email address, and specific details about your request.

13.3 Exercising Your Rights

To exercise your privacy rights (access, correction, deletion, restriction, portability, or objection), please provide:

• Your full name and email address
• Specific details about the right you wish to exercise
• Any relevant account or reference information
• Clear description of your request

13.4 Supervisory Authorities

European Union: If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection supervisory authority.

United Kingdom: You may contact the Information Commissioner’s Office (ICO) at ico.org.uk.

California (CCPA): California residents may contact us regarding their CCPA rights or request information about our data collection and sharing practices. You can also contact the California Attorney General.

13.5 Response Process

We will respond to all privacy inquiries within the legally required timeframes:

• GDPR Requests: Within 30 days (may be extended by 60 days for complex requests)
• CCPA Requests: Within 45 days (may be extended by 45 days if needed)
• General Inquiries: Within 24-48 hours during business days

We may require additional information to verify your identity before processing certain requests.